A guide to the first series DVD print ad campaign

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Survivors series one DVD ads

To promote the release of the first seriesSurvivors DVD set in October 2003, DD Video commissioned their advertising agency to place advertisements in genre magazines SFX, Dreamwatch, Shivers and TV Zone. In each case, DD Video approved of the use of a series of three quarter-page ads, running on three subsequent pages in each of the four magazines. Each advert contained a unique slogan demonstrating DD Video's desire to promote the series in a slightly off-beat, witty and sometimes unexpected way. Unlike the DVD set itself, the print adverts did not use the correct Survivors typeface, but an approximate stencil-style substitute.

According to both the anecdotal evidence and, more significantly, the reported sales figures the campaign proved to be a noteable success.
Survivors series one DVD, adverts from Dreamwatch 110, 2003

Dreamwatch Issue 110, 2003

Survivors series one DVD, adverts from Shivers 107, 2003

Shivers No 107, 2003

Survivors series one DVD, adverts from TV Zone 168, 2003

TV Zone No 168, 2003

Survivors series one DVD, adverts from SFX 110, 2003

SFX No 110, 2003

Many thanks to Adrian Hulme for providing the scans of the adverts shown here. All twelve ads previously appeared in Grab your Parka, Shotgun & DVD Remote, a fan publication compiled, edited and co-written by Adrian to celebrate the release of the series one DVD.


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Gone Away: 2013 location finds | Hampton Court interiors | The Last Laugh locations
TV: 'The Cult of...' Survivors | Survivors Australian trailer | See The Enemy in 'TV Heaven'
Writing: Writings on Survivors | SciFi Now: Survivors | Action TV: Survivors
More: 'Goofs and Gaffes' | Survivors at the BFI | Survivors in SFX 'best ever' poll
Survivors on Mastermind | How to annoy a Survivors fan

Survivors book: The End of the World?

Survivors: Mad Dog