A guide to the first series DVD print ad campaign
Survivors series one DVD ads
To promote the release of the first seriesSurvivors DVD set in October 2003, DD Video commissioned their advertising agency to place advertisements in genre magazines SFX, Dreamwatch, Shivers and TV Zone. In each case, DD Video approved of the use of a series of three quarter-page ads, running on three subsequent pages in each of the four magazines. Each advert contained a unique slogan — demonstrating DD Video's desire to promote the series in a slightly off-beat, witty and sometimes unexpected way. Unlike the DVD set itself, the print adverts did not use the correct Survivors typeface, but an approximate stencil-style substitute.
According to both the anecdotal evidence — and, more significantly, the reported sales figures — the campaign proved to be a noteable success.
Many thanks to Adrian Hulme for providing the scans of the adverts shown here. All twelve ads previously appeared in Grab your Parka, Shotgun & DVD Remote, a fan publication compiled, edited and co-written by Adrian to celebrate the release of the series one DVD.
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Terry Nation study - Bignell and O'Day | Terry Nation study - Turner | Hitch-Hiker's Guide to Survivors
Cast and crew: Memorabilia 2011 | Pennant Roberts: 1940-2010
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Locations: Genesis: 2005 location finds | Genesis: 2013 location finds | Genesis: Greg Preston's home
Gone Away: 2013 location finds | Hampton Court interiors | The Last Laugh locations
TV: 'The Cult of...' Survivors | Survivors Australian trailer | See The Enemy in 'TV Heaven'
Writing: Writings on Survivors | SciFi Now: Survivors | Action TV: Survivors
More: 'Goofs and Gaffes' | Survivors at the BFI | Survivors in SFX 'best ever' poll
Survivors on Mastermind | How to annoy a Survivors fan
Survivors book: The End of the World?
Survivors: Mad Dog