Survivors series one DVD ads

By Rich Cross Last updated on 27 December 2020, 11:55:43

A guide to the first series DVD print ad campaign

Menu screen from disc one of the first series DVD release

TO PROMOTE THE release of the first seriesSurvivors DVD set in October 2003, DD Video commissioned their advertising agency to place advertisements in genre magazines SFX, Dreamwatch, Shivers and TV Zone.

In each case, DD Video approved of the use of a series of three quarter-page ads, running on three subsequent pages in each of the four magazines. Each advert contained a unique slogan — demonstrating DD Video's desire to promote the series in a slightly off-beat, witty and sometimes unexpected way. Unlike the DVD set itself, the print adverts did not use the correct Survivors typeface, but an approximate stencil-style substitute.

According to both the anecdotal evidence — and, more significantly, the reported sales figures — the campaign proved to be a noteable success. Survivors series one DVD, adverts from Dreamwatch 110, 2003

Dreamwatch Issue 110, 2003

Survivors series one DVD, adverts from Shivers 107, 2003

Shivers No 107, 2003

Survivors series one DVD, adverts from TV Zone 168, 2003

TV Zone No 168, 2003

Survivors series one DVD, adverts from SFX 110, 2003

SFX No 110, 2003

Many thanks to Adrian Hulme for providing the scans of the adverts shown here. All twelve ads previously appeared in Grab your Parka, Shotgun & DVD Remote, a fan publication compiled, edited and co-written by Adrian to celebrate the release of the series one DVD.

Cite this web page

01 December 2024202131 January

Cross, R. (2021). 'Survivors series one DVD ads,' [online] Survivors: A World Away, 31 January. Available at: https://www.survivors-mad-dog.org.uk/a-world-away/S1_DVD_ads.php. Accessed on: 01 December 2024.

Current style: Harvard

Search

Survivors 2:2 Mother's Courage

Episode image for Survivors 2:2 Mother's Courage

The search for Peter leads to Aberystwyth, and a community of women who have cut themselves off from the outside world

Read review

Survivors: Ghosts and Demons

Episode image for Survivors: Ghosts and Demons

A fantastic addition to the audio literature of Survivors... in-keeping with the existing dramatic terrain and able to break open new and fertile ground

Read review

The Fourth Horseman location find

Jenny Richards encounters Tom Price on a rural hillside in Survivors episode The Fourth Horseman

A long sought-after location from Survivors first ever episode has finally been tracked down

Find out more

Site sections

Terry Nation's Survivors

Survivors is a 38-episode, three series British post-apocalyptic TV series, created by Terry Nation, and first shown on BBC 1 between 1975 and 1977

Two Survivors novel were published in the UK, USA and Italy in the seventies: Terry Nation's part-novelisation of the first TV series Survivors was published in 1976; with John Eyers' original follow-up Genesis of a Hero appearing the following year

A 12-episode, two series remake of Survivors was broadcast on BBC One between 2008 and 2010

A 36-episode, nine series run of new and original Survivors audio adventures, set in the time and place of the original programme, were released by Big Finish between 2014 and 2019

Terry Nation's Survivors novel was released as an audiobook, voiced by Carolyn Seymour, in 2014

Genesis of a Hero was reprinted and republished as a paperback and as a Kindle title in 2015

A sequel to Genesis of a Hero, entitled Survivors: Salvation, was published in February 2021

A six-episode original audio drama, Survivors: New Dawn, set two decades on from The Death was released in two three story box sets by Big Finish in November 2021 and February 2022

Morris Perry: An actor's life

THE RESPECTED CHARACTER actor Morris Perry, who died on 19 September 2021 at the age of 96, enjoyed a long and diverse career on television and on the stage.

A BRAND NEW documentary on Survivors first aired on BBC4 on Tuesday 5 December 2006 at 8.30pm as part of a series of programmes celebrating the history of British literary and small-screen science fiction.

ILLUSTRATOR AND ARTIST Pete Wallbank designed the covers for the Sovereign Video VHS release of series one of Survivors.

Big Finish and the Survivors: New Dawn audio boxsets

BACK IN JULY 2021 Big Finish announced the release of the first three-story boxset in its new Survivors: New Dawn series. These new audio dramas would be set some two decades after The Death.

Discover more